Privacy policy

Last updated: January 20, 2026

Wilde Lavender Supply Co. operates this website and storefront, including all related content, features, products, and services (the “Services”), to provide a curated shopping experience. Our store is hosted on Shopify, which enables us to deliver the Services to you.

This Privacy Policy describes how we collect, use, and disclose personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to personal information.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you. This does not include anonymized or de-identified information.

Depending on how you interact with the Services, we may collect the following categories of personal information:

Contact information such as name, billing address, shipping address, phone number, and email address
Payment and transaction information including payment method, payment confirmation, and purchase details
Account information such as login credentials, preferences, and settings
Shopping activity including items viewed, added to cart, or purchased
Communications you send to us, including customer service inquiries
Device and technical data such as IP address, browser type, and device identifiers
Usage data relating to how you interact with the Services

Sources of Personal Information

We collect personal information:

Directly from you when you make a purchase, sign up for emails, create an account, or contact us
Automatically through cookies and similar technologies when you use the Services
From service providers who help operate our business
From partners or third parties, where permitted by law

How We Use Your Personal Information

We use personal information to:

Provide, operate, and improve the Services
Process payments and fulfill orders
Communicate with you about your orders or account
Provide customer support
Personalize your shopping experience
Send occasional marketing or promotional emails (you may unsubscribe at any time)
Analyze site usage and performance
Detect, prevent, or investigate fraud or security issues
Comply with legal obligations and enforce our policies

Marketing & Advertising

We may use your personal information to send occasional marketing emails about new products, launches, or promotions. You can opt out of marketing emails at any time by using the unsubscribe link included in those emails.

We also use third-party analytics and advertising tools, including Google Analytics and Meta (Facebook and Instagram) Pixel, to help us understand how visitors interact with our website and to show relevant advertisements.

These tools may collect information such as:

Pages visited
Items viewed or added to cart
Purchase activity
IP address, browser type, and device information

This information may be used to deliver targeted or interest-based advertising on third-party platforms. Depending on where you live, you may have the right to opt out of certain data uses related to targeted advertising.

How We Share Personal Information

We may share personal information:

With Shopify and service providers who support payments, shipping, analytics, email delivery, and website performance
With advertising and marketing partners to provide relevant promotions
To comply with legal obligations or protect our rights
In connection with a business transaction such as a merger, sale, or restructuring

Relationship with Shopify

Our store is hosted on Shopify. Shopify collects and processes personal information to provide and improve the Services. Shopify may use your information in accordance with its own privacy policies. For more information, visit Shopify’s Consumer Privacy Policy and Privacy Portal.

Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, analyze performance, and support marketing efforts. You may manage or disable cookies through your browser settings, though this may affect site functionality.

Third-Party Links

The Services may include links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties and encourage you to review their policies.

Children’s Information

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

Data Security & Retention

We take reasonable measures to protect your personal information, but no method of transmission or storage is completely secure. We retain personal information only as long as necessary for business, legal, or operational purposes.

Your Rights & Choices

Depending on where you live, you may have rights regarding your personal information, including the right to:

Access or request a copy of your information
Request deletion or correction of your information
Opt out of certain data uses, including targeted advertising

We may need to verify your identity before processing requests, as permitted by law.

International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence. Where required, we rely on appropriate legal safeguards for such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date.